The Minnesota Department of Veterans Affairs (MDVA) supports Minnesota's Veterans and their families with various programs and the benefits they have earned. Each year MDVA shares its activities, accomplishments and financials though its Annual Report. For fiscal year 2023, LN Design collaborated with the MDVA Communication's team to tell the stories of its dedicated teams, facilities and partners.
LN Design and copywriting partner, Julie Vollenweider interviewed over 25 subject matter experts to gather information and stories, and together we developed the report theme, “United By Our Strength”. Working with photographer Chad Holder, we captured portraits of veterans and MDVA staff at multiple locations across the state. Combining text and image, we designed engaging page layouts and developed infographics and typography styles that build from MDVA’s brand standards. The result of our collective efforts is an Annual Report that honors our state's veterans by capturing their stories in an authentic, memorable way—meeting goals to inspire legislative action, and inform Minnesotans of the quality care and resources that MDVA provides to veterans at every stage of their lives.
CREDITS
Copywriting and content development: Julie Vollenweider, Grapho
Photography: Chad Holder Photography (along with MDVA internal staff and partners' provided photographs)
BRAND DEVELOPMENT, PRINT + Digital document design
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