With new requirements for all state agencies to follow new Minnesota State brand guidelines, the Minnesota Board of Cosmetology hired LN Design Co. to create a stationery system that conformed with the new state brand, yet projected the flair of the cosmetology profession. Using the Minnesota State standards to guide logo use, typography and color palette, LND added a pattern inspired by the MN Board of Cosmetology’s creative office interiors to communicate the personality of the organization.
LND applied the brand elements to letterhead, letterhead shell, business card and email signature. Word templates were programmed for internal staff to create uniform letters and memos.
BRAND DEVELOPMENT, PRINT, Digital
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