Booklet cover and interior spread including the stories of childcare providers. Photos show teachers working with toddlers

Minnesota Department of Education, Early Childhood Workforce Career Guidebook

Recognizing that the early childhood workforce provides education and care that is vital to the success of our state, the Minnesota Departments of Education (MDE) and Human Services (DHS) sought to create a comprehensive, interactive communication that would promote opportunities and resources available for people to explore and consider a career or continued professional development in the early childhood workforce.

LN Design worked with members of an interagency team to refine content and develop pagination based on stories and draft copy assembled by early childhood experts. Working within the State of Minnesota brand guidelines, we developed design elements and graphic illustrations and curated photography to create an engaging, multi-page informational guide for people interested in starting or continue a career in early childhood. Links and QR codes featured throughout the booklet encourage readers to watch video stories from professionals in the early childhood workforce in Minnesota—inviting and inspiring others to join, grow and support this critical field.

BRAND DEVELOPMENT, PRINT + Digital document design

Booklet spread describing what the early childhood workforce is including a photo of a teacher and students outside looking at a leaf.

Booklet spread discussing advanced degrees in early childhood education and an infographic depicting career pathways

Booklet spread about grant opportunities and the story of a family childcare provider.

Booklet spread about workforce needs and points of action. Three photos show teachers and preschool age children in classroom settings.